André Bantli, head of Swiss retail business at Blackrock, has taken on the additional role of head of continental sales for EMEA retail.
Bantli told Citywire Switzerland that this role has been created with the intention of drumming up BlackRock's continental business.
He said: 'The goal is to accelerate the continental European business. With every country being so individual, it's about building a franchise that has a local touch. It's not one-size-fits-all.'
In his new role, Bantli will work with the EMEA retail country heads of sales and their teams. He will report to Michael Gruener, head of EMEA retail.
Bantli will also keep his role as head of Swiss retail business, which he has held since 2013.
Prior to working at BlackRock, Bantli worked as head of global portfolio and investment management at Credit Suisse.