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Former Vescore subsidiary acquires adviser and rebrands

Former Vescore subsidiary acquires adviser and rebrands

CE Asset Management has acquired Hérens Partners, the firm has announced.

As a result of the move, the firm has been renamed Hérens Quality Asset Management (HQAM).

Diego Föllmi and Dmitry Baulin, the long-standing managers of CEAMS, bought the firm back from Vontobel in September 2016 alongside the owner of Hérens Partners, Dr Andreas Mattig. Vontobel had only acquired Vescore and its subsidiaries in June 2016.

Speaking to Citywire Switzerland, Föllmi, CEO of the newly formed company, said the two firms originally had a slightly different client profile.

‘Hérens Partners used to be private client focused and as a result more advisory services oriented, while CEAMS mainly worked with institutional clients.’ 

HQAM will focus on systematic investments in quality companies, which has been at the core of CEAMS’ investment approach since 2003.

‘After the merger the CEAMS investment process will remain unchanged and all team members of CEAMS and Hérens Partners will remain in place,’ Föllmi said.

The firm will continue offering funds from the CEAMS Quality range, which includes CEAMS Quality Europe Equity, CEAMS Quality Switzerland, CEAMS Quality USA Equity Fund, CEAMS Quality Global Equity Fund and CEAMS Quality Emerging Markets Equity Fund.

It will also run a former fund of Hérens Partners, the DMC Fund Dynapartners Luxury Brands Fund, managed by Makiko Zuercher-Hosaka.

The executive board of HQAM will include Föllmi as CEO, Baulin as head of research and investment and Arlind Isulfi as head of risk. Mattig will become chairman of the board of directors.

Martin Hueppi, CIO of Hérens Partners, will also remain at the new firm, but will not keep his former title. 

CEAMS used to be based in Meilen, but the new firm will be headquartered at Bahnhofstrasse 3 in Pfäffikon.

HQAM is regulated by Finma and exempted from authorisation requirements by BaFin.

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