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On film: Millennials key to ESG, says de Pury Pictet Turrettini partner

In this video, Melchior de Muralt, managing partner at de Pury Pictet Turrettini (PPT), explains how the sustainable development goals set in Geneva could yield good investment themes for products. 

Speaking at the Geneva Forum for Sustainable Investing, he gives his best tips for independent asset managers looking to move into the impact investing area.

As PPT is the founding shareholder of Blue Orchard, a management company specialising in microfinance, de Muralt uses his expertise to assess how the approach to impact investing has changed over the past 10 years.

Here, he discusses the importance of listening to the needs of the new generation, which is looking to meld financial return with social impact.

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