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Swiss boutique rebrands to remove confusion

Swiss boutique rebrands to remove confusion

Argos Investment Managers is changing its name to QUAERO Capital amid growing concerns its original name may lead to confusion with other businesses in the sector.

The Geneva-based group’s continued international expansion led the firm to rebrand. The new name is based on ‘Quaero,’ which is the Latin word for ‘I research’ or ‘I seek’, reflecting the firm’s commitment to research.

QUAERO Capital was founded in 2005 by Citywire A-rated Philip Best and Cristofer Gelli. The firm currently has 12 actively managed, high-conviction funds available through segregated mandates or through investment funds.

Commenting on the rebrand, the company’s chairman and co-founder, Gelli said: ‘We are creating an environment where talented investment professionals work in a culture which promotes investment excellence. We believe that this is the key to delivering consistent and repeatable returns over the long term.’

QUAERO Capital currently has CHF 600 million (€551 million) in assets under management and its funds are incorporated into two umbrella SICAVS in Luxembourg.

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