Zurich-based independent asset manager Lion Value Partners has joined iShares Connect.
The programme brings together third party managers who invest in ETFs and iShares advisers.
To be included in the scheme, an asset manager has to have at least 25% of exchange traded products in their portfolio, excluding cash. There is no minimum requirement for iShares products.
Sener Arslan, CEO of Lion Value Partners, said that this co-operation will aid the firm's portfolio analysis.
‘iShares gives us an independent analysis about the allocation and measurement of the strategic asset allocation,’ he said.
Arslan added that participation in iShares Connect also helps to foster Lion Value Partners' brand recognition and gives the firm greater professional weight, as the selective programme currently has just 20 third party managers.
Arslan said that iShares has a much bigger dataset than his firm, which will help to test what works best in ETF investments.
Lion Value Partners will continue to do its own asset allocation and is not required to use iShares products exclusively.
'We use different ETF providers, not only iShares, depending on what we are after, for example a specific hedged version or certain sectors we would like to invest. We monitor our own allocation and decide which ETFs to use,’ Arslan explained.
He added that the firm not only has access to iShares data, but can also get in touch with iShares specialists when looking for a specific ETF product.
‘It is always helpful to talk to experts that can share information with you about their findings. However, in the end we still talk to clients, construct portfolios and decide how much active/passive split we want to take in our portfolios.’
Arslan said that iShares benefits from the scheme by getting direct feedback from market participants.