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Cover star catch-up: Zug-based AM is staying put

Cover star catch-up: Zug-based AM is staying put

Wealth management firm Zugerberg Finanz has plans to grow, but not in typical hotspots such as Zurich or Geneva. Instead, the firm plans to expand its team in Zug, according to managing partner Maurice Pedergnana (pictured above, left). 

‘We have plans to grow the team, but no plans to grow outside of Zug at all. Even if we do grow, we will remain under this roof.’

Pedergnana said the team is looking to add a COO in an effort to give its managing partners more time to spend looking for opportunities, thinking about market threats and meeting with clients – something that Pedergnana believes is key to Zugerberg’s success.

‘We want to have an overview of every aspect when it comes to our clients,' he said. 'What are the highlights in their lives? Where can we support their ideas?’

Zugerberg’s decision to commit to Zug is reflective of its tendency to root for the underdog. Just as the region is often overlooked in favour of Zurich and Geneva, Pedergnana said that clients without immense wealth are often neglected by Switzerland’s mega-banks.  

‘We are happy to open an account with a 50 franc monthly payment. Compared with the larger banks, we focus on the potential in underserviced people in Switzerland. In our house, they can be treated as high-potential, which is just how you would want to be treated.

‘We have extremely low barriers. If clients have questions, they can talk directly to the chief economist or the head of portfolio management.’

Pedergnana said Zugerberg has had a good start to 2018, with a growth rate of 300 new clients per month.

The firm featured on the cover of Citywire Switzerland in September 2017. 

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