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Geneva-based group rebrands as part of international push

Geneva-based group rebrands as part of international push

RAM Active Investments has unveiled a new logo and formally split the identities of its two core business lines to aid further expansion beyond its core Swiss market.

The Geneva-based group said the decision to redesign its visual identity and websites was the first stage of building a business presence among a broader investment audience.

Speaking to Citywire Selector, Thomas de Saint-Seine, Citywire + rated manager and chief executive officer at the asset manager, said the move complemented existing efforts to establish bases in Luxembourg and the UK over Q4 2015 and Q1 2016.

'The reason we have done this is due to our growth over the past few years and now we are at a stage where we need to strengthen our distribution capabilities, given we now have a decent-sized organisation with different entities across Europe. Secondly, we wanted to reflect the spirit of the firm and communicate a stronger identity of ourselves.'

Commenting on the identities for the respective business lines – RAM Systematic and RAM Tactical – Saint-Seine said this did not reflect a change in the way the team would function. However, it would showcase the different expertise available.

'This is absolutely not a split into different units but rather to better showcase solid investment processes and explain better the skills that we have. This is how we plan to expand in different fund categories,' de Saint-Seine said.

'The  commonality between the tactical and systematic approaches is the focus on high risk-adjusted returns. We think after a couple of years of generating the track record for our fund ranges, it makes sense to highlight to investors our two approaches.'

According to company literature, RAM Systematic represents a more research driven investment philosophy, which uses both bottom-up active and alternative specialists.

This is while RAM Tactical is focused on asymmetric return strategies, which means the team is able to use more unconventional thinking in its discretionary investment strategies.

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